Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards on several occasions in the past. But I see a few challenges with the these types of rewards programs aimed at increasing repeat purchases:
They don’t differentiate a business from a competitor. There are many rules and restrictions for redeeming a reward. They focus on the reward rather than the purchased product or service.
Loyal customers want to be …Continue reading >>
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