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Tag: customer lifetime value

Rethink Customer Loyalty

Posted onNovember 11, 2009February 27, 2010AuthorBob Williams1 Comment

Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards Read More …

CategoriesCustomer Focus, IdeasTagscustomer lifetime value, customer loyalty

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  • Executive Bio
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