Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards on several occasions in the past. [...]
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It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was time for me to reorder because [...] With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers. Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for accomplishing this goal and some companies [...] It was reported today that Circuit City has filed for bankruptcy protection. This appears to be the last resort in a series of troubled events over the last few months. The CFO, Bruce H. Besanko, claimed three contributing factors: erosion of vendor confidence, decreased liquidity and the global economic crisis. I polled my car pool partner, let’s call [...] |
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