Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal.
I was thinking about brand loyalists in the context of social media sharing last week because of how easy it is now to share information digitally with our connections. Similar to my thoughts on how the news media has been transformed by social media, the same concept also applies to all businesses.
The idea is that the customer becomes a brand advocate to the extent that they also become a brand marketer. Before …Continue reading >>

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