Doing it right with customer focus

By Bob Williams, Leave a comment | Posted August 27th, 2011 in Customer Focus

Doing it right. I love seeing companies that are “doing it right” and reaping the rewards of success. By doing it right, I mean providing value driven products or services customers want and respect. Companies like Chick-fil-A, Disney, and QuickTrip (QT) come to mind. Wait a minute. Isn’t QT a gas station?

This week I [...]

An idea to engage loyal customers

By Bob Williams, Leave a comment | Posted June 5th, 2011 in Customer Focus, Ideas

A friend recently converted trinkets and memorabilia from his place of work into a photo album on Facebook. It was simply entitled “The Office”. He had each item placed on a white background for the photos. Then he tagged friends on Facebook who had some part in the historical story related to the item.

Customer loyalty for banks and credits unions

By Bob Williams, 2 comments | Posted April 22nd, 2011 in Customer Focus, eCommerce

Customer loyalty can’t be talk about enough in the market place. I read an article on BankTech.com by Matt Gunn entitled 5 Things Everyone in Banking is Talking About. Matt discusses “Loyalty/Stickiness” as one of his five banking topics of the day. Reality is that customer loyalty is always a topic of concern for businesses despite [...]

Rethink Customer Loyalty

By Bob Williams, Leave a comment | Posted November 11th, 2009 in Customer Focus, Ideas

Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards on several occasions in the [...]

1800PetMeds email marketing and your pooch

By Bob Williams, One comment | Posted May 27th, 2009 in Customer Focus, eCommerce, internet marketing

It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was time for me to reorder [...]

Older Entries »