Rewarding switching over loyalty

A fast marketing engine. It took about 8 weeks for the marketing department at Charter Communications to catch-up with my decision to cut the cable TV cord. Considering the size of Charter, I’m impressed with the turn around time to add me to the prospective customer list mailings. New subscriptions Read More …

Software open feedback loops

What is the secret sauce? What really drives new software features? Do we live in a world where the marketing department rules the day with ROI driven and profit making capabilities from within the software? To an extent, I believe the answer is yes. Businesses exist to make money. Business Read More …

Getting beyond customer loyalty. Customer apostles.

Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal. I was thinking about brand loyalists in the context of social media sharing Read More …

Customer loyalty for banks and credits unions

Customer loyalty can’t be talk about enough in the market place. I read an article on BankTech.com by Matt Gunn entitled 5 Things Everyone in Banking is Talking About. Matt discusses “Loyalty/Stickiness” as one of his five banking topics of the day. Reality is that customer loyalty is always a topic Read More …

1800PetMeds email marketing and your pooch

It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was Read More …

Find and keep customers: 3 of the basics for success

With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers.  Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for Read More …

What’s wrong with Circuit City?

It was reported today that Circuit City has filed for bankruptcy protection. This appears to be the last resort in a series of troubled events over the last few months.  The CFO, Bruce H. Besanko, claimed three contributing factors: erosion of vendor confidence, decreased liquidity and the global economic crisis. I Read More …