A Business Technology Place (Since 2008)
A fast marketing engine. It took about 8 weeks for the marketing department at Charter Communications to catch-up with my decision to cut the cable TV cord. Considering the size of Charter, I’m impressed with the turn around time to add me to the prospective customer list mailings. New subscriptions Read More …
What is the secret sauce? What really drives new software features? Do we live in a world where the marketing department rules the day with ROI driven and profit making capabilities from within the software? To an extent, I believe the answer is yes. Businesses exist to make money. Business Read More …
Is the customer always rights? The question is more complicated than face value. Within the context of a single event you could make a case that the answer is yes. But this study posted on LinkedIn about customer experience and expectations suggests the customer may not always know what is Read More …
Well this is something you don’t see every day. I received a letter this month from my cable and internet service provider Charter Communications. As I opened the letter I suspected it was notification of a rate increase or programming changes. But to my surprise, the letter informed me that Read More …
Marketers love loyal customers. They are the customers that return to the brand without further considerations or market research. They are repeat customers and may develop a deeper relationship with brand associates which will keep them loyal. I was thinking about brand loyalists in the context of social media sharing Read More …
Doing it right. I love seeing companies that are “doing it right” and reaping the rewards of success. By doing it right, I mean providing value driven products or services customers want and respect. Companies like Chick-fil-A, Disney, and QuickTrip (QT) come to mind. Wait a minute. Isn’t QT a Read More …
A friend recently converted trinkets and memorabilia from his place of work into a photo album on Facebook. It was simply entitled “The Office”. He had each item placed on a white background for the photos. Then he tagged friends on Facebook who had some part in the historical story Read More …
Customer loyalty can’t be talk about enough in the market place. I read an article on BankTech.com by Matt Gunn entitled 5 Things Everyone in Banking is Talking About. Matt discusses “Loyalty/Stickiness” as one of his five banking topics of the day. Reality is that customer loyalty is always a topic Read More …
Customer loyalty programs are all around us. Points, miles, cash back, member-only coupons, additional discounts, etc. These are all tactics to get a customer to be a repeat customer. They do work. I’ll admit, I’m a member of more than one customer loyalty program myself and I’ve used the rewards Read More …
It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was Read More …
With the negative outlook of the economy and reports of down holiday spending, merchants need to look at basics for attracting and retaining customers. Companies can weather the storm by focusing on core competencies, innovating, and reaching out to customers with individual information. Here’s a look at three principals for Read More …
It was reported today that Circuit City has filed for bankruptcy protection. This appears to be the last resort in a series of troubled events over the last few months. The CFO, Bruce H. Besanko, claimed three contributing factors: erosion of vendor confidence, decreased liquidity and the global economic crisis. I Read More …