Bob Williams

Followup to using LinkedIn for client forums

March 3rd, 2012 | Leave a comment | Tags: , ,

Last week I posted about using LinkedIn for client forums.  The question brought five answers from the community on LinkedIn. To my surprise, none of the respondents have used LinkedIn groups as a mechanism to facilitate an ongoing client forum.  Most of them said they like to use other spaces that they completely control or some other software that is built for this purpose.

Dr. Giles Brindley indicated the answer depends on the desired length of time for the client forum. Brindley says “My personal feeling is that people use alternate methods for this kind of thing, we use Google, we can share documents as well as have a forum …Continue reading >>

Bob Williams

Using LinkedIn for Client Forums

February 25th, 2012 | One comment | Tags: , ,

Client forums are a valuable tool for gathering input and creating an open dialogue on industry relevant topics.  Positive take-aways are numerous and include:

Creating a space where clients can hear what each other are doing and discuss common needs Gaining input on industry topics to aid with new product development Finding pilot clients for testing new products Strengthening relationships Showing relevancy for your company

It’s not always possible to host these forums in-person, so I posted a question in the LinkedIn Answers area about using private LinkedIn groups as a client forum.

 

http://www.linkedin.com/answers/management/planning/MGM_PLN/970296-2204068

 

I’d like your input as well either on the question answer section at LinkedIn …Continue reading >>

Bob Williams

The empowered marketer – yesterday, today, and tomorrow

September 17th, 2009 | Leave a comment | Tags: , , , , , , , , ,

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is readily available to better target and reach consumers. I close with some thoughts about how marketers will reach consumers in the future.

In the past, marketers followed the classic steps of segmentation, targeting, and positioning to create and distribute content to an audience. The output was an ad, promotion, informational …Continue reading >>