Followup to using LinkedIn for client forums

Last week I posted about using LinkedIn for client forums.  The question brought five answers from the community on LinkedIn. To my surprise, none of the respondents have used LinkedIn groups as a mechanism to facilitate an ongoing client forum.  Most of them said they like to use other spaces that they completely control or some other software that is Read More …

Using LinkedIn for Client Forums

Client forums are a valuable tool for gathering input and creating an open dialogue on industry relevant topics.  Positive take-aways are numerous and include: Creating a space where clients can hear what each other are doing and discuss common needs Gaining input on industry topics to aid with new product development Finding pilot clients for testing new products Strengthening relationships Read More …

The empowered marketer – yesterday, today, and tomorrow

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is Read More …