Bob Williams

Top drivers of small business satisfaction

July 26th, 2011 | Leave a comment | Tags: , ,

A couple of business colleagues recently attended the Enterprise Council on Small Business Annual Summit. They shared their conference notes and summary with me and others when they returned. Information and knowledge share of meeting events is a great way to create conversation within your team and possibly create positive change in your organization.

One of the lists they shared with me was full of good principals that I thought was worthy to share and document on MerchantStand.com. It lists the top drivers for satisfaction when selling products and services to small business owners.

Top drivers of small business satisfaction in order of importance: 1. Make the message simple

Owners …Continue reading >>

Bob Williams

1800PetMeds email marketing and your pooch

May 27th, 2009 | One comment | Tags: , , , , , ,

It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was time for me to reorder because I had ordered a 6 month supply from them 6 months ago.  We typically use this e-Retailer because they offer the same medicine as our veterinarian but at substantially lower prices.

Now, what was nice about this email was that it was composed in the form of the site shopping cart. The heart worm …Continue reading >>