Starbucks gets the big idea

Leave a comment | Posted March 23rd, 2009 in Customer Focus, Internet Marketing | Tags: , , , , , , ,

Have you seen mystarbucksidea.com? Starbucks has gone outside their corporate walls for idea generation and thought. They’ve given their customers a chance to submit ideas to help improve the Starbucks brand and business. [...]

Acting on customer survey responses and input

Leave a comment | Posted December 30th, 2008 in Customer Focus, Internet Marketing | Tags: , , ,

Question: Are “you spoke, we listened” campaigns effective?

Recently I was reviewing a set of customer survey responses from a web site I manage and grouping the comments into like categories. One of the take-aways was an action list of things to fix. As I was documenting the items that needed resolution I thought about communications related [...]