Bob Williams

Doing it right with customer focus

August 27th, 2011 | Leave a comment | Tags: , , ,

Doing it right. I love seeing companies that are “doing it right” and reaping the rewards of success. By doing it right, I mean providing value driven products or services customers want and respect. Companies like Chick-fil-A, Disney, and QuickTrip (QT) come to mind. Wait a minute. Isn’t QT a gas station?

This week I read about QT, as an example of a customer focused business.  I live in the metro Atlanta area where QT stations and stores are booming with customers and business.  The description of brightly lit stations that are clean and well-staffed is accurate and to the point. While, the lower prices on gasoline are the hook …Continue reading >>

Bob Williams

1800PetMeds email marketing and your pooch

May 27th, 2009 | One comment | Tags: , , , , , ,

It’s been tough to find time to write this past week with the kids school ending, kids activities, and home projects. I did come across an email from 1-800-Pet-Meds in my inbox. The email was a marketing promotion to reorder heart worm pills for my dog. They knew it was time for me to reorder because I had ordered a 6 month supply from them 6 months ago.  We typically use this e-Retailer because they offer the same medicine as our veterinarian but at substantially lower prices.

Now, what was nice about this email was that it was composed in the form of the site shopping cart. The heart worm …Continue reading >>