eMail marketing vs social channels

My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of the communications they create. So it goes beyond experimenting having Read More …

Marketing technologists are in demand

Marketing technology positions are in demand. A recent news release from The Creative Group provides information on upcoming hiring expectations for marketing and advertising executives. While the report doesn’t use the term “marketing technology” it does offer evidence that marketing technologists are growing in demand. There is a quote in the release from Donna Farrugia, Executive Director, “Hiring managers at Read More …

LinkedIn company pages – It’s about people

Your LinkedIn company page is a unique extension of your brand’s internet presence. I remember when I first joined LinkedIn years ago. It was a phone book and contact list (an electronic rolodex?) But it also showed levels of connections to other people and that was unique.  Overnight I had a new way to professionally network. It didn’t stop there. Read More …

What are we really learning at conferences?

Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area.  As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at Read More …

Thought readings 2

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives. Aero aimed at TV cable cord cutters by Kay Bachman at Adweek announces a new service to bring cable television programming to internet connected devices. I Read More …