Finding social rhythms

We have limits on the number of digital profiles we can keep active. I have six digital profiles that I use regularly for various purposes. Here’s the list in no order of significance: Blog site, RSS reader, Google+, LinkedIn, Twitter, and Facebook. My activity on each varies from week-to-week based on a variety of factors including my schedule and purpose Read More …

Automate your digital life

How many digital/online profiles do you maintain? If you are reading this, then chances are you have multiple online profiles and I’d bet a few more than you’d like to have. In fact, I bet you’ve created profiles on sites that you’ve long since abandoned or maybe even on sites that have long since disappeared. A newer dilemma in today’s Read More …

LinkedIn announces ability to “follow”

Will self-hosted blogs become a thing of the past? Are you seeing the new patterns in digital publications as platforms fight to win eyeballs? They are expanding to become more like personal blogging platforms which could mean a replacement of many self-hosted blogs. I first saw the idea from Google+ adopter +MikeElgan. He ditched his blog platform and began to Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Ad Age. In fact, according to the survey, more CMOs Read More …

Digital sharing with a purpose

We live in a world full of ‘likes’, ‘+1s’, tweets, and shares. It’s a big part of the ‘social’ in social media. We consume content and then we share that content with our friends, family, colleagues, and community. But I’ll admit, sometimes I’m overwhelmed with all the content shared with me. The volume of information can quickly replace existing news Read More …