Bob Williams

Social Media is Affecting the News Media

January 26th, 2012 | Leave a comment | Tags: , , , , , ,

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.

It’s still about getting the attention of readers, listeners, and watchers. But now, your news source wants you to consume their content through digital media and share it within your friends, family, and professional circles.

Consider that the traditional subscription model is based a one-to-one relationship. A consumer subscribes to a publication, and the agency pushes their content to the subscriber at a specified interval. …Continue reading >>

Bob Williams

Recipe for a digital diet

January 21st, 2012 | Leave a comment | Tags: , , , ,

The digital information flow in our lives is increasingly complex to manage. Think about how you manage digital content in your life. News, blogs, streaming video, books, music, etc. The options for consuming digital information are changing rapidly. They include not only hardware devices but also software tools made specifically for managing our digital intake. Chances are that if you are reading this post that you use multiple tools and those tools change over time.  For example, I remember using Delicious and Plaxo at one time. But today, I’ve replaced those two  with Evernote and LinkedIn. I use other tools such as Twitter, Facebook, Google+, and Google Reader and have …Continue reading >>

Bob Williams

Combining digital and print media. Go Braves!

August 18th, 2009 | Leave a comment | Tags: , , , ,

Baseball is one my favorite things in life. I played the game as a kid and now have the joy of watching my son grow-up playing the game as well. We also go watch baseball games several times each year including youth, collegiate, and professional levels.

Each time we go to the Atlanta Braves games at Turner Field I’m always impressed with the customer focus and game day experience. I’ve previously written about the customer focus of the employees at Turner Field. On my last trip, I took notice of how they combine the use of digital and print media to both drive sales as well as educate their …Continue reading >>