News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.
It’s still about getting the attention of readers, listeners, and watchers. But now, your news source wants you to consume their content through digital media and share it within your friends, family, and professional circles.
Consider that the traditional subscription model is based a one-to-one relationship. A consumer subscribes to a publication, and the agency pushes their content to the subscriber at a specified interval. …Continue reading >>

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