Bob Williams

Social media ideas for amusement parks

April 9th, 2010 | 2 comments | Tags: , , ,

I spent the day at Sea World in San Antonio with my family and as we went through the park I searched for signs of the digital and social media age.  I was surprised not to find any. In fact, the amusement park today is much like the amusement park I remember as a child and teenager. The focus is on selling the season pass, the end-less refill soda,  the gift shop at the end of the ride, and other extras not part of the base ticket price(not that I recognized that as kid).  I did a quick scan on Facebook for Sea World and Six Flags and found they …Continue reading >>

Bob Williams

Where do you find world class customer focus?

April 13th, 2009 | One comment | Tags: , , , , , , ,

Last Sunday I took my son to see an Atlanta Braves baseball game at Turner Field in Atlanta. The customer focus, attitude and reception of the staff was excellent. This was not the first time I have received this exemplary service at the ball park. That tells me that this level of service is both taught and expected from the staff. Everyone we came in contact with, which included a parking lot attendant, turn-style attendant, program greeter, concessions worker and seat usher, greeted us with a smile and made sure that we knew they were thankful we had come to enjoy an afternoon of baseball.

I make note of organizations …Continue reading >>