To build it or to maintain it. That is the question. It’s a classic question in organizational design. The answer of course is you have to do both. I’m not talking about the decision of a product nearing the end of its life cycle where you decide between adding additional features or putting it in maintenance mode. Rather, this is about allocation of people and teams within an eCommerce organization to maintenance or operational activities versus allocation to projects.
I’ve seen terms like “run the business”, “keep the lights on”, and “operations”. Those terms refer to activities that an organization does to maintain service to existing customers or to maintain …Continue reading >>

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