Marketing URLs without www in print

I previously wrote about how  Internet addresses can help to promote our brands.  My main points in that post were that we are becoming more accustom to typing Internet addresses without www and that this behavior helps marketers to focus more on their brand. On printed materials this becomes more relevant today. As a basis for my points look at Read More …

Internet Marketing, eCommerce Marketing, and the 4Ps

I had a thought this week that Internet Marketing and eCommerce Marketing should be two distinct positions in an organization. An Internet Marketer is concerned with how to get more people to the store while the eCommerce Marketer is concerned with how to get more people to buy once they are in the store.  But they can’t work independently from Read More …