Bob Williams

Marketing URLs without www in print

May 29th, 2010 | Leave a comment | Tags: , ,

I previously wrote about how  Internet addresses can help to promote our brands.  My main points in that post were that we are becoming more accustom to typing Internet addresses without www and that this behavior helps marketers to focus more on their brand. On printed materials this becomes more relevant today. As a basis for my points look at the construction of these two equivalent URLs:

www.mysite.com

mysite.com

Many marketers have already started to use the shorter format for publications and direct Internet addresses such as mysite.com/page.  If its not already your standard for URL publication it should be. Here’s why:

It’s shorter. Shorter to read. Shorter …Continue reading >>

Bob Williams

Internet Marketing, eCommerce Marketing, and the 4Ps

May 8th, 2009 | Leave a comment | Tags: , , , ,

I had a thought this week that Internet Marketing and eCommerce Marketing should be two distinct positions in an organization. An Internet Marketer is concerned with how to get more people to the store while the eCommerce Marketer is concerned with how to get more people to buy once they are in the store.  But they can’t work independently from each other.  The Internet marketer’s tool set includes items such as brand name, product positioning, landing pages, and keywords. The eCommerce marketer must make sure that the store front and store merchandise use the same types of keyword strategies and that customers can both find products and navigate the site …Continue reading >>