A/B testing shows more than conversion rates

By Bob Williams, Leave a comment | Posted September 19th, 2011 in eCommerce

I recently tested two different versions of an updated landing page to a site that I manage. During the design process the usability analyst received feedback from people not associated with the site on several manual wireframe prototypes. With this input, she developed a couple of rough mockup designs using powerpoint and went through another [...]

Three golden nuggets for eCommerce financial metrics management

By Bob Williams, Leave a comment | Posted July 30th, 2010 in eCommerce

The ultimate goal of financial metrics in your eCommerce operation is to provide a measurement against revenue and profits required to sustain and grow your business. Choosing which financial metrics to measure can be a tricky endeavor. You want to make sure to capture relevant data that define your business and to use your time [...]