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The ultimate goal of financial metrics in your eCommerce operation is to provide a measurement against revenue and profits required to sustain and grow your business. Choosing which financial metrics to measure can be a tricky endeavor. You want to make sure to capture relevant data that define your business and to use your time wisely. Common areas of measurement include revenue, average cart purchase, up-sell ratio, retail dollars, number of items in the cart, cost to operate, adword spend,and delivery dollars.
But what is financial metrics management really about and how should you structure this part of your eCommerce operation?
Use financial metrics that define the success of your …Continue reading >>
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.
This is my seventh and final post in the series on the topic of defining an eCommerce operation. Certainly I’ve not covered every detail or function of an eCommerce grouped tasked with operations,
An eCommerce Operation Team Structure
maintenance, and new growth. However, this and the previous posts provide a baseline of the most important functions needed in an eCommerce model and provide guidance on the eCommerce team structure.
The area tasked with …Continue reading >>
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.
This is my sixth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, demand management and metrics management. In this post I’ll explore elements related to release management activities.
Release management provides for the justification, prioritization, and specification of software that comprises your eCommerce portfolio. Certainly software development is a discipline unto itself, but these elements cover the basic disciplines and functions of the …Continue reading >>
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.
This is my fifth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, and demand management. In this post I’ll explore elements related to the metrics management of the group. The term metric in this case refers to a measurable unit of an item that is relevant to the success of the eCommerce operation. Typically, management will also specify …Continue reading >>
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map at the bottom of this post. This includes the latest updates to my organizational thoughts on an eCommerce team.
It’s been a few months since I wrote about the building blocks of an eCommerce operation. Previously I wrote about the areas of solution ownership, content management, and product management. In this post I’ll list some of the key elements from the demand management area. I have three more areas on my master eCommerce operation plan, so you this is post 4 of 7 on this topic.
As with any type of product …Continue reading >>
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