A Business Technology Place (Since 2008)
This is my 300th blog post! So much is written about the strained relationship between IT and other business departments such as Marketing or Sales. Both departments want to achieve the same goal of creating a service for the customer. Both departments want to be predictable in their service delivery. Read More …
There are two groups of people in your eCommerce organization that are on the front-line of dealing directly with customers each day: the help desk and the call center. Yet when we think about the software development release cycle, it’s easy to focus all of our attention on the planning, Read More …
Using online surveys to talk to your eCommerce customers can be a rewarding as well as painful experience. Painful in the sense that customers will tell you your weaknesses or where your site falls short of their expectations. Yet isn’t that a reward as well? There are an abundance of Read More …
If you ask eCommerce professionals what role analtyics plays in their organization you’ll undoubtedly receive many answers that concern numbers, charts, and graphs. The Wikipedia community has defined web analytics as “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” This is Read More …
Solution owners have the responsibility of performing a competitive analysis for an eCommerce team. It’s the process of knowing exactly how your site compares to the competition. We define if we are ahead, behind, or on par with key features that the industry and customers require. I’ve seen projects justified Read More …
One of my fundamental working habits is to make sure that activities and work produced from my eCommerce organization are aligned to the strategic plan of the business. I define eCommerce strategic alignment as the condition when work output supports or satisfies items listed in the annual business plan and Read More …
An important role in an eCommerce operation is responsibility for solutions ownership and the results delivered to senior management and other stakeholders. It’s a senior role that focuses on the macro level results that define the success and viability of the eCommerce team. In addition to the traditional financial and Read More …
Statistically speaking, the posts I’ve written about the organizational aspects of an eCommerce operation get more views on the Merchant Stand than any other posts. It’s telling me that people are interested in ideas for how they can structure an eCommerce team and what areas of responsibility they should cover. Read More …
The ultimate goal of financial metrics in your eCommerce operation is to provide a measurement against revenue and profits required to sustain and grow your business. Choosing which financial metrics to measure can be a tricky endeavor. You want to make sure to capture relevant data that define your business Read More …
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map at the bottom of this post. This includes the latest updates to my organizational thoughts on an eCommerce team. It’s been a few months since I wrote about the building blocks Read More …
UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team. This is the second post in a series about defining components of an eCommerce Read More …