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This is my seventh and final post in the series on the topic of defining an eCommerce operation. Certainly I’ve not covered every detail or function of an eCommerce grouped tasked with operations, An eCommerce Operation Team Structure maintenance, and new growth. However, this and the previous posts provide a baseline of the most important functions needed [...] This is my sixth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, demand management and metrics management. In this post I’ll explore elements related to release management activities. Release management provides for the justification, prioritization, and specification of software that comprises your eCommerce portfolio. Certainly software [...] This is my fifth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, and demand management. In this post I’ll explore elements related to the metrics management of the group. In my last entry about eCommerce operation and structure I wrote about the functional area for content management. In many organizations, content management and data setup are one in the same. The responsibility for product management or product selling is a different group or individual. In this context ‘product’ is not the eCommerce software but the [...] This is the second post in a series about defining components of an eCommerce organization. The first post explored elements of solution ownership. Today I’ll look at the area of content management. An important aspect of any eCommerce site is that the content of the site must be up-to-date and it must be correct. Prospects and [...] |
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