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Defining an eCommerce Operation – Metrics Management

Comments | Posted January 26th, 2010 in Business Process Management, Business and IT Alignment, eCommerce | Tags: , , ,

This is my fifth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, and demand management. In this post I’ll explore elements related to the metrics management of the group.
The term metric in this case refers to a measurable unit [...]

Defining an eCommerce Operation:Product/Service Management

Comments | Posted July 27th, 2009 in Business Process Management, eCommerce | Tags: , , , , ,

In my last entry about eCommerce operation and structure I wrote about the functional area for content management. In many organizations, content management and data setup are one in the same. The responsibility for product management or product selling is a different group or individual. In this context ‘product’ is not the eCommerce software but [...]

Defining an eCommerce Operation: Content Management

Comments | Posted June 24th, 2009 in Business Process Management, eCommerce | Tags: , , , ,

This is the second post in a series about defining components of an eCommerce organization.  The first post explored elements of solution ownership. Today I’ll look at the area of content management. An important aspect of any eCommerce site is that the content of the site must be up-to-date and it must be correct. Prospects [...]