Bob Williams

Defining an eCommerce Operation – Metrics Management

January 26th, 2010 | 2 comments | Tags: , , ,

UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.

This is my fifth post on the defining elements of an eCommerce Operation. Previously, I’ve written about management in the areas of solution ownership, content management, product management, and demand management. In this post I’ll explore elements related to the metrics management of the group. The term metric in this case refers to a measurable unit of an item that is relevant to the success of the eCommerce operation.  Typically, management will also specify …Continue reading >>

Bob Williams

Defining an eCommerce Operation – Product Management

July 27th, 2009 | 2 comments | Tags: , , , , ,

UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.

In my last entry about eCommerce operation and structure I wrote about the functional area for content management. In many organizations, content management and data setup are one in the same. The responsibility for product management or product selling is a different group or individual. In this context ‘product’ is not the eCommerce software but the product or service being sold on the eCommerce site.

Another way to organize the functional roles of content …Continue reading >>

Bob Williams

Defining an eCommerce Operation – Content Management

June 24th, 2009 | 2 comments | Tags: , , , ,

UPDATE 10/27/10 – I posted a mind map of my eCommerce Operation on mindmeister that replaces the original map contained in this post. This includes the latest updates to my organizational thoughts on an eCommerce team.

This is the second post in a series about defining components of an eCommerce organization.  The first post explored elements of solution ownership. Today I’ll look at the area of content management. An important aspect of any eCommerce site is that the content of the site must be up-to-date and it must be correct. Prospects and customers rely on the content management owners to keep the store front ready for shopping.

There are four …Continue reading >>

 
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