Silly Marketers – Tricks are for Kids

Sometimes marketing pieces catch my attention and create thought. I look at the message, call to action, and design elements of the marketing. I consider the effectiveness of the piece in my life and think about how it might be received by others as well.  In an effective marketer’s toolbox of tricks is the ability to create a perceived need Read More …

Email delivery isn’t guaranteed

A recent service incident with email provided a reminder to me that email delivery is not guaranteed for message delivery. In the incident, the sender was using email to deliver a specific 1-to-1 message. It was not a marketing campaign. Since the distribution list was large, they chose to send the emails in batch through a provider. The problem was Read More …

Guest Blog Series: SubscriberMail – Email Marketing Caveats

This is the third of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders. Part 3 – Email Marketing Caveats Be aware of compliance concerns The “CAN SPAM Act” governs commercial email, exempting emails that are transactional.  When is an email not considered a “commercial” email?  You could apply Read More …

Guest Blog Series: SubscriberMail – Email Marketing Benefits

This is the second of three guest posts from the team at SubscriberMail on the topic of financial institutions using email to reach account holders. Part 2 – Email Marketing Benefits It’s one of the most cost-effective marketing methods According to the DMA, email ROI in 2009 was $43.62 for every dollar spent.  So whether you’re sending customers new promotions, Read More …

Guest Blog Series: SubscriberMail – Email Marketing – Why now?

I’m delighted to have the team at SubscriberMail provide three guest blog posts on the topic of financial institution email recommendations. SubscriberMail is an email marketing service provider with a toolbox that includes a patented multi-channel email platform, strategic consulting services, email template design, and a fully managed service offering. These guys are experts in email marketing and distribution. Simply Read More …