Rethink email attachments

Ease of use wins the day. Attaching documents to email is perhaps the most-used business workflow invention in the last 20 years. I don’t think this feature of email was intended to become so intertwined in business workflows. But it’s so easy to click, attach, and send that the procedure Read More …

eMail marketing vs social channels

My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of Read More …

Using online banking to beat phishing

Phishing and spear phishing attacks do more than increase fraud. The fall-out of criminals impersonating sites that don’t belong to them to trick people into giving their personal information goes beyond fraud and identify theft statistics. Similar to terrorist attacks, it changes the processes and procedures that law abiding citizens Read More …