The empowered marketer – yesterday, today, and tomorrow

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is Read More …

The empowered consumer yesterday, today, and tomorrow

Technology and the Internet are changing the communication and protocol for interactions between consumers and marketers. This is the first of a two part post about how consumers and marketers provide and consume information leading to purchases. It focuses on the empowered consumer and how consumers can use technology that is readily available to make informed decisions. I close with Read More …