Bob Williams

Takeaways from eTail West Day 2

February 24th, 2010 | Leave a comment | Tags: ,

The prevalent theme in the early discussions on day 2 of eTail West was multi-channel strategy.  Seems like a no-brainer that you need to operate as ONE company. However, based on the questions from the attendees, you can see that challenges *and* opportunities exist within organizations for how to allocate revenue and control channel rivalry.

Another repeated message was “get mobile”. The early retail adopters are filling the space quickly and your industry may already be filled with competing mobile applications. So get busy.

Here are the highlights of my bullet notes from the opening sessions and track B on social media.

Bob Cell – CEO – MyBuys

Marketing …Continue reading >>

Bob Williams

Takeaways from eTail West Day 1

February 23rd, 2010 | 2 comments | Tags: ,

I have the opportunity and privilege to attend the eTail West conference in Palm Springs this week. This is a large industry conference for Internet retailers that provides tactical and strategic studies, networking, and salesengagements. To knowledge share with others at the event and the community at large I’m providing a few of the highlights from my notes today.  In general, a few themes I noticed were:

Get back to basics. Focus on driving traffic, make your site easy to use, and segment your customer profiles. Integrate your channels for a seamless brand experience. Social or New Media areas are relevant, but they should be a piece of your overall …Continue reading >>