The role of social media

My news reader brought me an interesting post from Mike Elgan at ComputerWorld this week; Why Google+ is the place for passions. I identify with Elgan’s commentary because that’s how I use Google+ today as well. My circles include Digital Marketing, Georgia Tech, Technology, and Ubuntu. Communities and old-fashion search are Read More …

Brazil tops emerging markets opportunity index again

Consultant A.T. Kearney’s 2012 Global Retail Development Index (GRDI), is published to help retailers create global sales strategies. It ranks “emerging” countries based on a set of variables to give retailers a measure of attractiveness for international sales. The RDI focuses on mass merchants and food retailers. I know some Read More …

A multi-channel approach for customer communications and profiles

A friend and colleague Jim Marous shared an article from American Banker on Googe+ entitled Banks Underuse Mobile for Communication. The article discusses challenges that financial institutions have with communicating with their customers through mobile devices. While mobile device applications and mobile optimized sites are becoming more common, and expected Read More …

Social Media is Affecting the News Media

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits. It’s still about getting the Read More …

Using social media for customer service. Facebook and Google+ open the doors.

Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com.  The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts. With this move, Read More …