Tracking clicks to external sites and internal documents

Tracking pageviews to a website was the original analytics metric to report web site use.  A pageview is defined as the number of times a page is loaded by a browser. While it’s a good measure for macro-level volume of a site for a given time period, it’s not necessarily a good metric for unique traffic or traffic at an Read More …

Marketing technology thought readings 8

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives. Tracking 404 Errors in Google Analytics by Douglas Karr of Marketing TechBlog. Most 404 errors (page not found) are served due to honest mistakes in typing. Read More …

Channel attribution for a multi-channel world

We are multi-channeled consumers. More and more we live in a multi-channel world. How many purchases do you research online ahead of the actual purchase transaction? If you are like me then your research involves multiple retailer sites, a search for promotional offers, and reading customer reviews. Digital media makes it all possible. It’s fast and you can do it Read More …