Right Sizing Advertisements

Advertisement cat-and-mouse. For the record, I use an advertisement blocker extension in Google Chrome already. I don’t mind advertisements, because I realize they are necessary to promote products and services that drive the economy (the 4 Ps!). But let’s be honest. The placements of advertisements can be annoying when they Read More …

Click-to-run video and ad content in 2017

Most of the time when I browse and consume content on internet pages I’m trying to scan and read. Ads and videos that automatically start playing are more of a nuisance. They produce noise, delay the page from loading, and require I scroll through the page to stop them.  Last Read More …

Confessions from using Mac Linux Windows Chrome Android iOS

I’ve used them all. Call me an equal opportunity technologist. I’ve given them all a try. From Windows to Linux and everywhere in between. Do I have my have opinions? Absolutely. Do I participate in the “Holy wars” for OS? Yes, on occasion, for entertainment in my life. So I Read More …

Finding social rhythms

We have limits on the number of digital profiles we can keep active. I have six digital profiles that I use regularly for various purposes. Here’s the list in no order of significance: Blog site, RSS reader, Google+, LinkedIn, Twitter, and Facebook. My activity on each varies from week-to-week based Read More …

How marketing technology, agile marketing, and Marissa Mayer are influencing the future org chart

An engineer turned CEO is a story that attracts attention. The recent news that former Google engineer Marissa Mayer is filling the role of CEO at Yahoo! is a great example that traditional career paths in a functional silo are becoming a thing of the past. It should come as Read More …

The next paradigm shift in news delivery

Let’s stop using Facebook as the measuring stick for other social sites. Say what you will about Google+, but Google continues to support and promote the platform as a connection tool. This week they announced improvements in the mobile application that makes it more visual, easier to use, and creates Read More …

Your social media footprint is your history

We are fascinated with history. Maybe History wasn’t your favorite subject in school, but I suspect that certain aspects of history get your attention now. There’s the History Channel on cable television with popular shows like Pawn Stars, American Pickers, and American Restoration. In fact Pawn Stars scores at the Read More …

A multi-channel approach for customer communications and profiles

A friend and colleague Jim Marous shared an article from American Banker on Googe+ entitled Banks Underuse Mobile for Communication. The article discusses challenges that financial institutions have with communicating with their customers through mobile devices. While mobile device applications and mobile optimized sites are becoming more common, and expected Read More …

Social Media is Affecting the News Media

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits. It’s still about getting the Read More …

Using social media for customer service. Facebook and Google+ open the doors.

Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com.  The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts. With this move, Read More …

Why I’ve gone Google

I’ve gone Google. Going Google is for individuals too. I’m sure by now you have noticed Google’s campaign about “going Google”. It’s primarily targeted at businesses, schools, and governments to use the Google suite of productivity applications. That target list covers groups of people well. But what about individuals? Have Read More …