Social Media is Affecting the News Media

By Bob Williams, Leave a comment | Posted January 26th, 2012 in Customer Focus, Ideas

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.

It’s still about getting the attention of readers, listeners, and [...]

Recipe for a digital diet

By Bob Williams, Leave a comment | Posted January 21st, 2012 in Ideas

The digital information flow in our lives is increasingly complex to manage. Think about how you manage digital content in your life. News, blogs, streaming video, books, music, etc. The options for consuming digital information are changing rapidly. They include not only hardware devices but also software tools made specifically for managing our digital intake. [...]

Using social media for customer service. Facebook and Google+ open the doors.

By Bob Williams, Leave a comment | Posted January 2nd, 2012 in Customer Focus

Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com.  The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts.

With this move, Facebook is giving companies another [...]

Why you need to know about Google+

By Bob Williams, Leave a comment | Posted November 25th, 2011 in Ideas, internet marketing

What is Google+? On June 28, 2011 Google announced a new social platform named Google+ (also written as Google Plus or G+).  Most people I know and reviews I’ve read compare the platform to Facebook. The influence of Facebook is apparent from the stream (status updates) to connections (friends) to photo share.  But Google+ has [...]

Fighting deceptive adword titles

By Bob Williams, Leave a comment | Posted August 20th, 2011 in eCommerce, Ideas, internet marketing

I wrestled with Google this week. I felt like it was a struggle of biblical proportions. Jacob wrestling with God in Genesis chapter 32. David fighting Goliath in I Samuel chapter 17. But this time it was me, Bob. I wrestled with Google over adword titles that I felt violated their terms and conditions of [...]

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