A Business Technology Place

Finding social rhythms

We have limits on the number of digital profiles we can keep active.
I have six digital profiles that I use regularly for various purposes. Here’s the list in no order of significance: Blog site, RSS reader, Google+, LinkedIn, Twitter, and Facebook. My activity on each varies from week-to-week based on a variety of factors including my schedule and purpose of communication. I’m not closed minded to changing in the future. But at this point in time those are the areas that comprise my digital life.

I don’t know for sure, but I suspect six digital areas are far more than most people try to maintain. I’m not active on Pinterest or Instagram or (insert your favorite site not listed here). It’s not that I wouldn’t enjoy learning and exploring, but my capacity to participate is limited by my other choices.

Our digital participation is subject to change.
I think we all gravitate towards the spaces that give us the most value. By that I mean, a place where we connect with people and information. This is a place that we can consume information that provides knowledge and benefit to us, but it’s also a place that allows us to contribute information back to the space.

We may create profiles and try them for a time before abandoning the profile for something else. Twitter is a good example. I see abandoned profiles all the time. Many have created a Twitter account to see what it’s all about but have never contributed any information on their own. LinkedIn is another good example. One could argue it’s a professional expectation now to have a LinkedIn profile. But most people don’t use LinkedIn for professional activity such as networking, knowledge share, or research until they are actively pursuing a job.

We develop social rhythms based on the platform and content.
Maybe you don’t think of it that way. But we are all creatures of habit. I know I try to find a rhythm for producing and consuming digital content. It’s a challenge and requires dedication each day. As I see it though, my digital lifestyle is about learning, thinking, and growing. Even though contributing content isn’t directly related to my compensation at work, keeping an expertise and knowledge molds my thinking and knowledge for work activities.

Here’s some examples from my routine:
* My RSS feed is like my newspaper. It contains profiles of information sources that I want to read regular updates. Some of them are media outlets while others are blogs from individual thought leaders.

* LinkedIn is a always-on professional networking forum. I can keep track of my professional connections changing jobs, adding skills, or sharing pieces of information.

* Google+ is like combination of a RSS reader and discussion forum. I’ve created circles based on topics and when I view the stream from an individual topic it’s like reading a RSS feed. I’m finding that Google+ is more rich with discussion about topics than a typical blog or media publication. Much of the value of Google+ comes in reading and participating in the comments after each post.

* My blog is a my thought sandbox. I use the blog to record my thoughts, practice writing, and experiment with digital publication.

Platforms may come and go. But our basic need to communicate doesn’t change.
Regardless of what digital platform(s) we use or how we use them, we are driven by a need to communicate. “Social media” is just a term to wrap around social creatures. Maybe the current platform we use is discontinued in the future. But we’ll find another one to use because of our basic need to communicate ideas with one another. How much or how little we contribute is based on our rhythm for consumption.

I’m always searching for ways to stay in rhythm or to develop a more complete set of habits in my life. Let me know what works for you.

Moving from Webinars to Hangouts

Hanging out isn’t just for youths anymore.
It was perhaps, your favorite thing to do in high school. You left home to meet a group friends. Your mom asks “what are you going to do?”, and you reply “Oh, nothing really, just hangout.” Now, years later you’re reading, hearing, watching, or even participating in a new kind of hangout. A Google+ digital Hangout.Google+ Hangouts

This hangout spans social and business boundaries.
What’s nice about the Google+ Hangouts is they are taking on meaningful business roles. The media uses them to discuss current news topics. Google uses them for interviews to draw fans closer to book authors and musicians. Politicians are using them for town hall meetings. Musicians use Hangouts to announce new albums.

When will business webinars change?
This week I ran a business webinar for some colleagues. We used the Cisco Webex service to show a slide deck and had a conference call dial-in. That’s been the norm for many years. The format is main-stream and provides comfort for presenter and audience. Presenters can have some level of disorganization and error correction without a visual to the audience, while the audience can multi-task without anyone else knowing. This format provides safety because participants can’t see each other.

But how much more powerful could a video hangout be with closer interactivity with participants? Just imagine seeing the speaker and a few of the participants and creating more of an environment of dialogue rather than presenting. So much of communication is with body language and facial expression, that this type of format is ripe with opportunity.

Barriers.
But change means barriers and most people resist change. Here are a few barriers to Google+ Hangout adoption that I have noticed.

  1. It’s a different mindset and people react differently when you tell them you want to put them on camera. For the participant it means they have to pay attention (no multi-tasking). For the speaker it means keeping a professional appearance and focus on the participants as well as the the content.
  2. With the accessibility and relatively low cost of high bandwidth today video streaming should not present a problem for most. It’s more likely a business participant will be blocked by some social media firewall policy. That’s too bad and it’s time for business policies to catch-up on how people and businesses are using social media sites to make relevant connections.
  3. Google+. I’m a user and fan of the social platform. But many people still are not. Unfortunately, when I’ve tried to talk to others about it they have never even seen or used the site. What that means is if you tell them that Google+ is hosting a webcast event it makes them less likely to even try to view it. I think this will change over time and Google continues to report increased usage of the Google+ platform.

Solutions.
How can businesses overcome these barriers and take advantage of this tool for business interactions that create conversation, create leads, and show industry knowledge?

  1. Look at how other businesses are using Hangouts. A few examples:

a. Google Play hangs with Steven Spielberg and Joseph Gordon-Levitt about their movie Lincoln.

b. The New York Times chats with an olympic athlete.

c. NASA discusses innovation with the public.

  1. This post from Fraser Cain with tips and tricks for Google+ Hangouts has become a living post. Interested parties continue to add comments to the post. It gives a great overview of things to consider when providing live broadcasts.
  2. Sell employees on the value of live video interactivity and dialogue with customers. Can it create more qualified sales leads? Does it show an added level of subject matter involvement? Is it more engaging?
  3. Use the Hangout for live and recorded information distribution. The great thing about Hangouts is you can use them live with an audience that wants to participate in the topic at-hand. But then you can also use them as a recorded playback for others to see. Interaction is still possible for recorded play back in the comments section of a blog post, YouTube video, Google+ post, etc.

I’m interested to know if you have started experimenting with Hangouts. What uses have you found within the business world.

How marketing technology, agile marketing, and Marissa Mayer are influencing the future org chart

An engineer turned CEO is a story that attracts attention.
The recent news that former Google engineer Marissa Mayer is filling the role of CEO at Yahoo! is a great example that traditional career paths in a functional silo are becoming a thing of the past. It should come as no surprise that company leaders today need to be well versed in both business and technical principles. It’s the result of the role of advancing technology and the digital world. Logically, it makes sense too. The most diverse leaders will be those with experience in multiple areas of the business.

But every career path doesn’t have to end with CEO.
The Real Story Group recognized the Rise of the Enterprise Marketing Technologist from recent research on the growing trend of digital marketing tool sets. A marketing technologist is a growing role in organizations even though they may have different titles the point is that the boundaries between marketing and technology continue to blur. Even my title is currently composed of “marketing technology”.

As I look back at the eCommerce organization mind map that I created, I can see the same concept there. Ecommerce management leaders have responsibility in software development, content management, merchandising, demand management, etc. Ecommerce is truly a melting pot of technology, sales, marketing, and operations.

Agile principles will further influence this trend.
Scott Brinker created a nifty diagram showing the Renaissance Career. The term may be a good description of the change that I believe will start to grow in the business world regarding career paths. That’s because the idea of agile development methodologies for software development is spreading to agile marketing methodologies.  Agile thinking values responsiveness over planning and focuses on interactions between functional areas more than passing large documents between them. Yeah, that means you might have the marketer and IT programmer at the same table. Lingos, language, and understanding will blend and blur.

This is good news for all of us. But what does it mean for “functional” departments in the company?
This means opportunity. It means rewards for those who seek to understand how technology solves business problems. For some it means advancing to an executive leadership role with more knowledge of how the enterprise operates. For others it means finding opportunities to serve in areas where they would not have ever imagined themselves.

Do you think this will lead to removal of functional groups in the enterprise such as marketing, IT, and sales? Will the future corporate department be organized around products and services more than the functional groups we know today? This means a more customer centric alignment rather than work type alignment. It allows the blending of our current functional roles into roles such as a marketing technologist.

Hmm. That would be a renaissance. What do you think?

The next paradigm shift in news delivery

Let’s stop using Facebook as the measuring stick for other social sites.
Say what you will about Google+, but Google continues to support and promote the platform as a connection tool. This week they announced improvements in the mobile application that makes it more visual, easier to use, and creates mobile inter-connectivity with video hangouts.

I don’t think we’ll ever see another social platform with the same number of eye-balls as Facebook. But it is with Facebook that Google+ is most often compared. That’s unfortunate, because only measuring a social platform by the number of users and the time spent on the site is short sighted. We really need to look at the social site in context of what it offers, the connections it makes, and ultimately if it fits into a revenue model for sustained viability and relevance.

This post isn’t about Google+, but it supports a feature that is creating some important changes.
Hangouts. In simple terms it’s a multi-point video chat that supports up to nine people. That’s pretty cool for friends looking to converse or families looking to connect. It’s a feature right now that separates Google+ from other social platforms.

But there are other uses for Hangouts as well. Here’s a discussion with Google product managers about features in a software application. Mitt Romney was the first US presidential candidate to use a Hangout for a town hall session and President Obama has used hangouts as well. So politicians and businesses from multiple industries are starting to use hangouts for touch points.

The news media continues to adapt and evolve with digital media as well.
I’m intrigued by the changes in the news media industry to connect more with readers/viewers in the information age. Earlier this year I wrote about how social media is affecting the news media, But now I’m noticing that media outlets are beginning to use live interactive video with viewers to create a new level of engagement.

The New York Times is experimenting with Google+ hangouts to discuss global issues and other news topics and Patch.com is experimenting with live chats and uStream channels. This is the beginning of another paradigm shift in the news media industry as the readers and viewers of the media become part of the news story by participating in discussions and offering their opinions and observations on topics.

Proactive news agencies are already starting to adapt and experiment as “readers” become “viewers” online. It’s those viewers now that won’t just receive the news, they’ll take part in delivering the news. Think about that and go get familiar with a digital hangout.

Disclaimer: I freelance for Patch.com although a different patch site mentioned in this article.

Your social media footprint is your history

We are fascinated with history.
Maybe History wasn’t your favorite subject in school, but I suspect that certain aspects of history get your attention now. There’s the History Channel on cable television with popular shows like Pawn Stars, American Pickers, and American Restoration. In fact Pawn Stars scores at the top of some cable TV ratings for certain age groups. There are books, documentaries, investigative reporting, etc. that all touch-on our fascination with history.

Historical information appeals to us because it’s about about how people and objects interacted to create a moment in time. They create a story and a connection for us to relate. We say life is all about relationships today and it was all about relationships back then also. Relationships are part of the fabric that makes us. So why wouldn’t we have a fascination with history.

We are fascinated with our own history.
There comes a time in the life of most people where they want to know more about their family lineage. For me, it hit during my college years. I spent some time at the local archives digging through census records and got back as far as my great great grandfather. Then just when I thought was picking up steam my grandmother told me she believed he was adopted. So it became complicated to proceed and I had school work to do and dropped my research.

Today, sites like Ancestry.com pull together information and provide tools to aid in historical research. I love the phrase I see when I pull-up the Ancestry.com site: “Ready to discover your family story?” That’s the connection with people. It’s not just a history of people and names. It’s a story about who your family was during a moment or a passage in time. It’s a story about what made you.

Social media is creating a historical record of our lives.
Now think about what digital media sites are creating. We are creating historical time lines of events in our lives. No longer will people piece together bits and pieces of their history by a photo album with names and dates on the back of the photographs. We are creating a digital footprint of our lives by our status updates.

Facebook has captured this the best with their new timeline feature. Facebook says “Tell your life story with a new kind of profile.” In essence they’ll sort your posts, status updates, blogs, photographs, etc. by date so that you can create the sequential story of your life. Just imagine if you had that for your great-great grandparents. You’d be interested to read that right?

Other social sites such as Google+, Twitter, and Pinterest are building and keeping this type of information as well. Blogging is great for this too and whether you are recording events in your life or expressing opinions on a subject, you are creating a sequential series of content.

The social sites are like our digital diaries.

The good and the bad of it.
I know when the Facebook timeline feature was first announced there was a flurry of activity and blog post recommendations to look at your timeline and remove posts that you didn’t want to be public. So for example, all the things you said about your-then “significant other” you might remove. Or maybe it was the things you wrote as an impulsive youth and you’ve grown wiser with your words now and want to remove them from the record. Whatever the reason, the idea is to make sure your history is clean. Then there are the privacy concerns. Do we want to have all this information exposed to stalkers and criminals?

But I think the idea is more good than bad. What’s really happening is that we are creating a life journal just by populating our social spaces with content. At some point in the future we can go-back and see our thoughts, our pictures, our conversations, etc. It’s our history. It’s what we have made.

Go make history.
So value your history, your story, your life. Keep a copy of it for yourself and future family members. (Google+ and Facebook have options to download a copy of all your content.) It’s your history. Go make it.