Bob Williams

Using social media for customer service. Facebook and Google+ open the doors.

January 2nd, 2012 | Leave a comment | Tags: , , ,

Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com.  The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts.

With this move, Facebook is giving companies another email like inbox for conversations with customers. It’s a bit more feature rich than just an ordinary email inbox though because it’s integrated with a fan page. The Fan page can enable messages, discussions, video, applications, etc.

Most companies already list email addresses under the “contact us” section of their internet or eCommerce sites. Will …Continue reading >>

Bob Williams

Why you need to know about Google+

November 25th, 2011 | Leave a comment | Tags: , ,

What is Google+? On June 28, 2011 Google announced a new social platform named Google+ (also written as Google Plus or G+).  Most people I know and reviews I’ve read compare the platform to Facebook. The influence of Facebook is apparent from the stream (status updates) to connections (friends) to photo share.  But Google+ has some unique features and a few advantages that I think you’ll want to consider.Google rolled out Google+ initially by invitation only. Once someone was a registered user they were allowed to invite a limited number of friends to also participate.  This gave Google a controlled ramp-up of users where they could measure usage and make …Continue reading >>

Bob Williams

Fighting deceptive adword titles

August 20th, 2011 | Leave a comment | Tags: , ,

I wrestled with Google this week. I felt like it was a struggle of biblical proportions. Jacob wrestling with God in Genesis chapter 32. David fighting Goliath in I Samuel chapter 17. But this time it was me, Bob. I wrestled with Google over adword titles that I felt violated their terms and conditions of use and fair business practices. It took three emails, sound logic, and big dose of persistence. But in the end I won out. Wow.

At issue were adword titles using a domain name. The problem was that competitors were paying for Google ads and using a domain name that they didn’t own as the adword …Continue reading >>

Bob Williams

Why I’ve gone Google

May 15th, 2011 | One comment | Tags: , , ,

I’ve gone Google.

Going Google is for individuals too. I’m sure by now you have noticed Google’s campaign about “going Google”. It’s primarily targeted at businesses, schools, and governments to use the Google suite of productivity applications. That target list covers groups of people well. But what about individuals? Have you stopped and thought about how much of your life is run by Google these days?

There is a reason for it, and it’s not because for the free price tag. OK. I admit it. The hook for me to try many of Google’s products and services is because most of them are free of charge. I don’t mind …Continue reading >>

 
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