Bob Williams

Video affects your search engine results

January 13th, 2012 | 2 comments | Tags: , ,

Last week I posted about how video is the fastest growing advertisement method on the internet.  Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results.  Karr gives a great example of not only how video can rank highly in search results but the importance of the description of the video as a secondary way to drive customers and prospects to your web site.

I decided to do a test of my own with a video I posted on YouTube last November. The video was part of game recap between Peachtree Ridge and Brookwood high schools that accompanied a football story …Continue reading >>

Bob Williams

Increase your search results rank with social media

August 6th, 2009 | One comment | Tags: , , , ,

This week, while at the eTail conference in Baltimore, I heard vendors and speakers talk about increasing Internet search results rank by contributing content to sites classified as social media sites. How does this work and what does it really mean? I’ll translate into simple talk to explain.

Search engine ranking basics

The complete system and criteria used by search engines to rank pages are not known. Marketers and search engine consultants base recommendations to clients from pieces of information that are published by the search engine providers as well as best practices and experiences from things they have done to effect search engine results in the past.

One common …Continue reading >>