Now more than ever, bankers and credit union managers need to make sure their Internet web sites are fully functional branches. I purposefully used the word ‘web site’ because an Internet branch is comprised of the entire web site including content pages, online banking, and other transactional links. Consumers are increasingly expecting to find a fully functional Internet branch whether they are accessing it for information, rates, customer service, or transactions. This applies to all account holder segments, including those with the highest balances.
Take a quick inventory
Take a look at your Internet web site. Are all of the products and services you offer explained on the site? Do …Continue reading >>
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