Embrace Showrooming

Showrooming doesn’t sound like an eCommerce term. I’m fascinated by the concept of showrooming, because it blends traditional retail with eCommerce and mobile commerce. I’ll be honest though, I’m not a big retail shopper. I fit in that category of men that make a list before I enter the store. With a list, my shopping experience becomes like an exercise Read More …

Takeaways from eTail West Day 2

The prevalent theme in the early discussions on day 2 of eTail West was multi-channel strategy.  Seems like a no-brainer that you need to operate as ONE company. However, based on the questions from the attendees, you can see that challenges *and* opportunities exist within organizations for how to allocate revenue and control channel rivalry. Another repeated message was “get Read More …

Takeaways from eTail West Day 1

I have the opportunity and privilege to attend the eTail West conference in Palm Springs this week. This is a large industry conference for Internet retailers that provides tactical and strategic studies, networking, and salesengagements. To knowledge share with others at the event and the community at large I’m providing a few of the highlights from my notes today.  In Read More …