What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers that were satisfied to win those awards. The website is Read More …

Operational effectiveness, strategic positioning, and your Internet presence

This week I was reading an article by Michael E. Porter in the November-December 1996 Harvard Business Review entitled “What is Strategy”. The article discusses the difference between operational effectiveness and strategy. The reason I was reading it was to understand ideas around how companies can use their strategy to create different value propositions and distinguish themselves from competitors. Ultimately Read More …