What your company website is about and what it is not

Company websites are an opportunity to create solutions for a customer. The website is not about your products/services and how great they are. The website is about how your products/services solve problems/needs for customers. The website is not about your many awards and achievements. The website is about the customers Read More …

Operational effectiveness, strategic positioning, and your Internet presence

This week I was reading an article by Michael E. Porter in the November-December 1996 Harvard Business Review entitled “What is Strategy”. The article discusses the difference between operational effectiveness and strategy. The reason I was reading it was to understand ideas around how companies can use their strategy to Read More …