Bob Williams

What are we really learning at conferences?

May 10th, 2012 | Leave a comment | Tags: , , , , , , ,

Are conferences worth our time? I spent the last two days at Digital Summit 2012 conference in the Atlanta area.  As today neared the closing session, I was reflecting on some notes I had taken and I thought “what am I really learning from all this?” Certainly it’s a question that attendees, presenters, sponsors, and booth marketers ask themselves at conferences. Was the conference worth the cost, energy, and time spent?

The classic answers. – It’s a chance to network and find out what others are doing in my industry. – It’s a chance to listen to speakers talk about how they have solved problems we all face. – It’s …Continue reading >>

Bob Williams

Thought readings 6

April 10th, 2012 | Leave a comment | Tags: , ,

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.

In New Office Designs, Room to Roam and to Think by Lawrence W. Cheek from the New York Times. I find that changing scenery helps me to think and work better so I was drawn to this article on work spaces. I’m glad to home office once a week but I wish my regular work office arrangement had more variation. Check out the designs in the article. What do you call a Marketing Technologist by …Continue reading >>

Bob Williams

The empowered marketer – yesterday, today, and tomorrow

September 17th, 2009 | Leave a comment | Tags: , , , , , , , , ,

Technology and the Internet are changing the way consumers and marketers interact with each other. This is the second of a two part post about how consumers and marketers provide and consume information leading to purchases. The first post focused on the empowered consumer. In this post I’ll discuss the empowered marketer and how marketers can use technology that is readily available to better target and reach consumers. I close with some thoughts about how marketers will reach consumers in the future.

In the past, marketers followed the classic steps of segmentation, targeting, and positioning to create and distribute content to an audience. The output was an ad, promotion, informational …Continue reading >>