Channel attribution for a multi-channel world

We are multi-channeled consumers. More and more we live in a multi-channel world. How many purchases do you research online ahead of the actual purchase transaction? If you are like me then your research involves multiple retailer sites, a search for promotional offers, and reading customer reviews. Digital media makes Read More …

Combining digital and print media. Go Braves!

Baseball is one my favorite things in life. I played the game as a kid and now have the joy of watching my son grow-up playing the game as well. We also go watch baseball games several times each year including youth, collegiate, and professional levels. Each time we go Read More …