Bob Williams

Channel attribution for a multi-channel world

May 4th, 2012 | One comment | Tags: , , , ,

We are multi-channeled consumers. More and more we live in a multi-channel world. How many purchases do you research online ahead of the actual purchase transaction? If you are like me then your research involves multiple retailer sites, a search for promotional offers, and reading customer reviews. Digital media makes it all possible. It’s fast and you can do it from the comfort of your own home.

But sales channels are a marketer mindset. Consumers don’t think about channels when they are going about their daily routine ( and that’s a good thing for consumers). It allows consumers to be educated on not only the product they are purchasing, but …Continue reading >>

Bob Williams

Combining digital and print media. Go Braves!

August 18th, 2009 | Leave a comment | Tags: , , , ,

Baseball is one my favorite things in life. I played the game as a kid and now have the joy of watching my son grow-up playing the game as well. We also go watch baseball games several times each year including youth, collegiate, and professional levels.

Each time we go to the Atlanta Braves games at Turner Field I’m always impressed with the customer focus and game day experience. I’ve previously written about the customer focus of the employees at Turner Field. On my last trip, I took notice of how they combine the use of digital and print media to both drive sales as well as educate their …Continue reading >>