Interactive Films, Data Mining, and Orson Welles

Will interactive films find a viewer niche? Black Mirror: Bandersnatch on Netflix has was released last December as a choose-your-own-adventure film. If you haven’t read about or tried viewing the film, it’s worth your time to consider the implications for future video content delivery and marketing. Bandersnatch is an interactive Read More …

Media subscriptions – Where do you spend your media dollars?

A recent article in the Wall Street Journal about Bloomberg charging for access to their content reminded me digital content providers are competing for my wallet-share. In 2015 I cut the cord with cable/satellite and haven’t regretted it. Now, the digital content I consume for video is based on month-to-month Read More …

Would Netflix original content make it through your Shark Tank?

How is Netflix making money on their original content series? Their latest release, Marco Polo, is reported to have cost $90 million for 10 episodes. At $7.99 a subscriber you can do the math for payback and ROI. But wait. This isn’t the first show Netflix has made costing tens Read More …

Have you ditched cable and satellite TV? Mail order alternatives

It’s 2009 and just like you have alternatives for how you listen to music (radio, satellite, CD, digital player, etc.), there are a growing number of alternatives for how you watch video content as well. Gone are the days when you were restricted to watching video on your television from Read More …