A Business Technology Place

Marketing technology thought readings 9

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives.

  1. A hierarchy of business to business needs by Seth Godin.  A concise piece that gives thought to what makes a successful B2B sales pitch when you are selling to someone who doesn’t own the company. It presents a counter argument to conventional logic that you first prove how much profit the buying company can make.
  2. Software Raises Bar for Hiring by David Wessel from The Wall Street Journal. A nice read on the technology behind candidate screening for job openings. It’s no secret that companies use software to scan resumes to filter on candidates with certain keyword matches. But what happens when the hiring company expects the job description and resume of the applicant to be an exact match? I think they miss opportunity to find the best candidates.
  3. The office is shrinking as tech creates workplace everywhere by Haya El Nasser from USA Today. The traditional office space is changing. It’s not just working from a home office, but the office space is changing to make more creative work spaces. It’s less about egos, titles, and corner offices. It’s more about collaboration, innovation, and being nimble.


Let me know what links you shared, tagged, or commented on this week.

Thought readings 6

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is a short-list of three links that I think others will find valuable for their thought lives.

  1. In New Office Designs, Room to Roam and to Think by Lawrence W. Cheek from the New York Times. I find that changing scenery helps me to think and work better so I was drawn to this article on work spaces. I’m glad to home office once a week but I wish my regular work office arrangement had more variation. Check out the designs in the article.
  2. What do you call a Marketing Technologist by Scott Brinker from the Chief Marketing Technologist blog. This article brought-out the geek side in me a little and I laughed with the automata chart (very creative). But geekiness aside, it’s an important topic for organizations to consider in how they structure and assign responsibilities.
  3. Does stock photography help…or hurt? by Dave McCue from SubscriberMail. (Full disclosure – SubscriberMail is owned by my employer Harland Clarke). I’ve always thought stock photography of people does not help convey messages. To me it looks fake and not authentic. Often I see photos that looked forced as they convey images of over-happiness or politically correct diverse representation of a group. I wish companies would use photographs of the employees who perform the services or make the products they are selling.


Let me know what links you shared, tagged, or commented on this week.