I read a nice post this morning about online shopping preferences (http://www.marketingpilgrim.com/2008/11/over-70-of-people-surveyed-dont-enjoy-shopping-online.html). The findings of the survey don’t surprise me. The honey moon of the online shopping era is over. Consumers that have tried both have formed their opinions based on their experiences. Marketers now wrestle with questions around which channel they want to customer to use and which channel the customer really wants to use.
I tend to opt for shopping online to avoid the traffic, parking lot searches, and waiting in line. This gave me even more satisfaction a few months ago when gas was $4 a gallon. Others in my household prefer the thrill of the hunt …Continue reading >>
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