Using online surveys to talk to your eCommerce customers can be a rewarding as well as painful experience. Painful in the sense that customers will tell you your weaknesses or where your site falls short of their expectations. Yet isn’t that a reward as well?
There are an abundance of online survey tool options available today. The tools make it easy to create, deploy, and analyze results. Yet the value for eCommerce product owners is opening the door to hear the voice of the customer. This concept is so import that customer surveys are a product owner responsibility on the eCommerce organization mind map.
Getting results real-time brings more attention …Continue reading >>
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