I read Purple Cow: Transform Your Business by Being Remarkable by Seth Godin over the weekend because it is a work that is referenced from time-to-time in my other reading and Seth Godin has a good reputation within the marketing industry. The book is becoming a little aged at this point in time, as it was published in 2003. Despite the hype and reputation of the book, I didn’t feel like it lived up to what I was expecting. I jotted down four key thoughts that I remembered after finishing the book:
Look for ways to make your product or service remarkable or memorable (like a purple cow) so that …Continue reading >>
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