Product rebates are one of those things in our society that receive mixed reviews. On one side, you have the marketer who can use rebates as a tool to entice customers and potential customers to buy their product. On the other side is the consumer who must walk carefully through the rebate requirements to claim their prize.
Rebates provide marketers with several distinct advantages:
Creates a discount for the product so that it can be advertised at a lower price Draws interest from price sensitive shoppers Provides a competitive distinguisher from the same product sold at another retailer Requires the customer to go through an additional process …Continue reading >>
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