This will be the decade of digital marketing. Social and digital tools are exploding in popularity and use. Access to the tools is becoming ubiquitous. Marketers can easily see that consumers are embracing the technology and seem to have an unending appetite. Facebook, Twitter,LinkedIn, and YouTube are now everyday household words. Why is this exciting? The answer is not an individual application, rather it’s the behaviors they encourage and teach us and the opportunities they create.
Marketers must know their audience
Let me explain. With the advent of social and digital platforms, the average consumer now has the ability to be a publisher of content. When the Internet first …Continue reading >>
Latest Discussions