A Business Technology Place

A simple way to keep your resume updated

I have a simple way to keep my resume updated.

I update my resume once a year at the same time I write my annual performance review.

It’s easier this way because I have already gathered data needed to summarize my accomplishments for the year and it’s only a small amount of information to add. If you keep your resume in an electronic file it’s a simple step to open, edit, and be done. If you’re like me, I consider my resume and online LinkedIn profile one in the same. I blogged about merging the resume and online profile back in 2011 and I haven’t gone back to the old way.  If you need the online profile in a document LinkedIn provides the ability to save your profile as a PDF.

The LinkedIn profile can be far more feature rich as well. LinkedIn provides the ability to link to work in your portfolio or even show samples of your work on the page.

So why be stale? Why make it an ordeal to gather data about past accomplishments years afterwards? Get your profile up-to-date and refresh it at least annually.

Marketing technology thought readings 10

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives.

  1. How Starbucks is turning itself into a tech company by Jennifer Van Grove of VentureBeat. I’m not a big coffee drinker in the sense that I try many different combinations. I have to put some cream and sugar for sure. (Sorry Black!) But I admire the Starbucks brand and the business they’ve created where they can charge a premium price for a cup of coffee and run a business with a hoard of loyal customers. I use Starbucks as a place for business meetings and I do enjoy the barcode app that stores a payment balance with them. This article does a great job showing how Starbucks has adapted and innovated to continue to create customer touch points as the world changes with different digital devices. A classic business school case study.
  2. Why I Like People with Unconventional Resumés by Claudio Fernández-Aráoz of Harvard Business Review.  I truly believe this is a big topic for recruiters and HR professionals who label themselves as “talent acquisition”. So many times the conversations I hear are about trying to exactly match candidates backgrounds with a job description. In fact, it’s part of the logic for the programs that scan resumes for keywords. The big idea here is to find people that can adapt, think, and remain flexible. Those are the people that perform best. Do you seek them for your team(s)?
  3. Wi-Fi and Amtrak: Missed Connections by Ron Nixon of the New York Times. As I read this article, my first thought was that Amtrak should have tested this more before releasing it to their customers. But as I think on it more I like their approach. They have released a service to their customer base and put it in the market. No, it’s not perfect. It’s a work in progress and I expect they’ll improve it through incremental improvements. I see so many projects die from “analysis paralysis” or projects that don’t get approved because the scope is too big too fast. So here’s a shout-out to incremental improvements and taking steps in the right direction.

Let me know what links you shared, tagged, or commented on this week.

Marketing technology thought readings 9

I participate in digital spaces by capturing, marking, and commenting on content around the internet. This is a recurring post of three links that I think others will find valuable for their thought lives.

  1. A hierarchy of business to business needs by Seth Godin.  A concise piece that gives thought to what makes a successful B2B sales pitch when you are selling to someone who doesn’t own the company. It presents a counter argument to conventional logic that you first prove how much profit the buying company can make.
  2. Software Raises Bar for Hiring by David Wessel from The Wall Street Journal. A nice read on the technology behind candidate screening for job openings. It’s no secret that companies use software to scan resumes to filter on candidates with certain keyword matches. But what happens when the hiring company expects the job description and resume of the applicant to be an exact match? I think they miss opportunity to find the best candidates.
  3. The office is shrinking as tech creates workplace everywhere by Haya El Nasser from USA Today. The traditional office space is changing. It’s not just working from a home office, but the office space is changing to make more creative work spaces. It’s less about egos, titles, and corner offices. It’s more about collaboration, innovation, and being nimble.

Let me know what links you shared, tagged, or commented on this week.

No more resumes – welcome to your profile portal

Everything has a time to end.
I consider the traditional resume to be a retired artifact of days in the past. I keep my professional profile “in the cloud” using the service from LinkedIn. It’s not that LinkedIn is the only way to do this, but it is a widely used location for such information and makes data more readily available for to me reference and others to see.

If someone asks for my resume, I can give them a copy of a traditional resume. But it’s really just a replica of my online professional profile. In fact, I used a LinkedIn Labs creation which takes the information in my profile and formats it in an accepted resume format. Putting it in PDF or Word document format allows it be stored, printed, or otherwise meet the criteria of some process. But why not just store a link?

The online profile is really a profile portal.
More important is that my online profile contains links to content I have created. It serves as a portal to other information about me; my blog, my twitter feed, a mind map repository, group members, forum answers, etc. These are all links to places giving anyone a more thorough look at who I really am. It’s more than a resume. It’s like an instant professional portfolio of work and it is immediately accessible.

Think about that. Resumes are known for stretching the truth. They can be embellished. But links to actual work, my thoughts, my writing, my creations aren’t in the resume. The profile portal is authentic, it’s transparent, it’s the real-deal.

That’s scary. What about privacy?
Privacy is certainly a big topic. Blogs, twitter, google profiles, even Facebook are all areas of public access and when people put information there it is to a degree accessible by some group of people. But remember, I’m talking about a professional profile here, not about details of what you and your family did last weekend. Keep your private life separate from your professional life within your content.

Why does it matter? Isn’t a resume just for job searches?
No. Don’t think resume, think online profile. This makes it possible to research prospective employee hires, clients, partners, etc. Profile portals contain information to help you research and transact business. Know who you are dealing with, from employees to suppliers. If your profile portal is short on linked information, then make a plan to build-it-up. It could make a difference in your next business deal or job search.

I’m always looking for new ideas and ways to leverage an online profile. Let me know your thoughts.