Would Netflix original content make it through your Shark Tank?

How is Netflix making money on their original content series? Their latest release, Marco Polo, is reported to have cost $90 million for 10 episodes. At $7.99 a subscriber you can do the math for payback and ROI. But wait. This isn’t the first show Netflix has made costing tens of millions. The popular of House of Cards and Orange Read More …

I.T. is better when…

It’s Thanksgiving week and I’m thankful for another year of work and learning. During my reflection this year for what I’m thankful for, I thought about what makes life in IT better. What are those things that help IT perform to their best ability? What are those things that help an IT group provide great service? So here’s a list Read More …

Social commerce is gaining momentum

I love the idea of social commerce. I’ve worked for years in and around eCommerce operations and expect to continue to do so for the remainder of my working days. eCommerce is an engine that drives revenue for a business while providing a touch point for customers to a brand and a set of products and services. The technology, platforms, Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Ad Age. In fact, according to the survey, more CMOs Read More …

Why innovation must move beyond ROI

Innovation is a darling buzzword and I still see the term used frequently in my readings. But what’s really behind the word innovation? Why do some companies seem to get it while others don’t? Innovation is defined as doing something new or doing something that already exists in a new way. Established companies want to think of themselves as innovative Read More …