Would Netflix original content make it through your Shark Tank?

How is Netflix making money on their original content series? Their latest release, Marco Polo, is reported to have cost $90 million for 10 episodes. At $7.99 a subscriber you can do the math for payback and ROI. But wait. This isn’t the first show Netflix has made costing tens Read More …

I.T. is better when…

It’s Thanksgiving week and I’m thankful for another year of work and learning. During my reflection this year for what I’m thankful for, I thought about what makes life in IT better. What are those things that help IT perform to their best ability? What are those things that help Read More …

Find me the money. Some practical thoughts on ROI.

Long before Jerry Maguire stated “show me the money” marketers have scrambled to show a return on investment, advertising, and marketing activities. But how well are marketers showing their stakeholders the money? It’s not a primary component of the marketing budget process according a survey review by Jack Neff of Read More …