The dance that matters

e-Marketers and Product Managers spend a large number of planning, measurement, and adjustment cycles trying to position their product/service within search results.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are now job functions in many corporate hierarchies. Rightly so, search results from Google, Yahoo, and Bing collect both prospective and repeat customers.  Getting to the top of the Read More …

Increase your search results rank with social media

This week, while at the eTail conference in Baltimore, I heard vendors and speakers talk about increasing Internet search results rank by contributing content to sites classified as social media sites. How does this work and what does it really mean? I’ll translate into simple talk to explain. Search engine ranking basics The complete system and criteria used by search Read More …