The dance that matters

e-Marketers and Product Managers spend a large number of planning, measurement, and adjustment cycles trying to position their product/service within search results.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are now job functions in many corporate hierarchies. Rightly so, search results from Google, Yahoo, and Bing collect both Read More …

Increase your search results rank with social media

This week, while at the eTail conference in Baltimore, I heard vendors and speakers talk about increasing Internet search results rank by contributing content to sites classified as social media sites. How does this work and what does it really mean? I’ll translate into simple talk to explain. Search engine Read More …

Internet search recipe? Your brand!

Over the past year, I’ve observed my kids exhibiting a similar behavior when going to various destinations on the Internet. Rather than typing “destination.com” in the address bar, they go to the search box and type “destination”. As I thought about this, three reasons came to mind to explain their Read More …