Video affects your search engine results

Last week I posted about how video is the fastest growing advertisement method on the internet.  Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results.  Karr gives a great example of not only how video can rank highly in search results but the importance of the description of the video Read More …

The dance that matters

e-Marketers and Product Managers spend a large number of planning, measurement, and adjustment cycles trying to position their product/service within search results.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are now job functions in many corporate hierarchies. Rightly so, search results from Google, Yahoo, and Bing collect both prospective and repeat customers.  Getting to the top of the Read More …

Increase your search results rank with social media

This week, while at the eTail conference in Baltimore, I heard vendors and speakers talk about increasing Internet search results rank by contributing content to sites classified as social media sites. How does this work and what does it really mean? I’ll translate into simple talk to explain. Search engine ranking basics The complete system and criteria used by search Read More …

Internet search recipe? Your brand!

Over the past year, I’ve observed my kids exhibiting a similar behavior when going to various destinations on the Internet. Rather than typing “destination.com” in the address bar, they go to the search box and type “destination”. As I thought about this, three reasons came to mind to explain their behavior: It’s less typing. They have discovered a way to Read More …