Bob Williams

Video affects your search engine results

January 13th, 2012 | 2 comments | Tags: , ,

Last week I posted about how video is the fastest growing advertisement method on the internet.  Also this past week, Douglas Karr posted on Marketing Tech Blog the effects video can have on search results.  Karr gives a great example of not only how video can rank highly in search results but the importance of the description of the video as a secondary way to drive customers and prospects to your web site.

I decided to do a test of my own with a video I posted on YouTube last November. The video was part of game recap between Peachtree Ridge and Brookwood high schools that accompanied a football story …Continue reading >>

Bob Williams

The dance that matters

September 23rd, 2010 | Leave a comment | Tags: ,

e-Marketers and Product Managers spend a large number of planning, measurement, and adjustment cycles trying to position their product/service within search results.  Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are now job functions in many corporate hierarchies. Rightly so, search results from Google, Yahoo, and Bing collect both prospective and repeat customers.  Getting to the top of the natural search results or managing a successful pay-for-advertising campaign can make a tremendous difference in the bottom line each month.

The thought occurred to me this week that in the quest to move up the search engine rankings we are in a dance with a computer algorithm.  The top dancers …Continue reading >>

Bob Williams

Increase your search results rank with social media

August 6th, 2009 | One comment | Tags: , , , ,

This week, while at the eTail conference in Baltimore, I heard vendors and speakers talk about increasing Internet search results rank by contributing content to sites classified as social media sites. How does this work and what does it really mean? I’ll translate into simple talk to explain.

Search engine ranking basics

The complete system and criteria used by search engines to rank pages are not known. Marketers and search engine consultants base recommendations to clients from pieces of information that are published by the search engine providers as well as best practices and experiences from things they have done to effect search engine results in the past.

One common …Continue reading >>

Bob Williams

Internet search recipe? Your brand!

April 22nd, 2009 | One comment | Tags: , , , , , , ,

Over the past year, I’ve observed my kids exhibiting a similar behavior when going to various destinations on the Internet. Rather than typing “destination.com” in the address bar, they go to the search box and type “destination”. As I thought about this, three reasons came to mind to explain their behavior:

It’s less typing. They have discovered a way to reduce the number of key strokes to get to their destination. They trust that the results of their Internet search will return the destination URL in the 1st or 2nd listing of the search results. People think and relate to brand names and the association to a product/service rather than …Continue reading >>