Simple is…eCommerce

Simple is one-click checkout.  Less screens = less clicks = less confusion = more orders. Simple is limited choices. Think retail models like Costco, that have sufficient variety but limit the number of manufacturers.  Think the Google home page. They’ve left it simple when they could fill it with so much. Simple is anonymous checkout. C’mon retailers, you have everything Read More …

Simple is…

How many times have you heard “simple is more”? This is a recurring concept in my life right now.  I’ve reached the stage where years of accumulating stuff is starting to impact me. Its seems I spend many of my waking hours replacing, repairing, returning, and refurbishing all the stuff in my life. I understand now the attraction of simplifying Read More …