Simple is…Brand Loyalty

By Bob Williams, Leave a comment | Posted May 28th, 2010 in Customer Focus, Ideas, internet marketing

My last two posts have been about the phrase “simple is …” As I looked through my notes on this topic, I found one other thought that I wanted to share.

Simple is brand loyalty.

I wrote this down not thinking about how marketers achieve brand loyalty with their customers, but more so thinking about [...]

Simple is…eCommerce

By Bob Williams, Leave a comment | Posted May 24th, 2010 in eCommerce, Ideas

Simple is one-click checkout.  Less screens = less clicks = less confusion = more orders.

Simple is limited choices. Think retail models like Costco, that have sufficient variety but limit the number of manufacturers.  Think the Google home page. They’ve left it simple when they could fill it with so much.

Simple is anonymous checkout. [...]

Simple is…

By Bob Williams, Leave a comment | Posted May 20th, 2010 in Ideas

How many times have you heard “simple is more”? This is a recurring concept in my life right now.  I’ve reached the stage where years of accumulating stuff is starting to impact me. Its seems I spend many of my waking hours replacing, repairing, returning, and refurbishing all the stuff in my life. I understand [...]