Bob Williams

Social media ideas for amusement parks

April 9th, 2010 | 2 comments | Tags: , , ,

I spent the day at Sea World in San Antonio with my family and as we went through the park I searched for signs of the digital and social media age.  I was surprised not to find any. In fact, the amusement park today is much like the amusement park I remember as a child and teenager. The focus is on selling the season pass, the end-less refill soda,  the gift shop at the end of the ride, and other extras not part of the base ticket price(not that I recognized that as kid).  I did a quick scan on Facebook for Sea World and Six Flags and found they …Continue reading >>

Bob Williams

Six Flags. More customer focused flags = more fun

April 26th, 2009 | 2 comments | Tags: , , , ,

Mr Six. More Flags, More Fun.

I spent this past Saturday at Six Flags Over Georgia compliments of the employee activity group at work. It’s been many years since I’ve been to the park. I once roamed there periodically as a teenager. I’ll admit, my expectations were pretty low about how my consumer experience would be, because I had some preconceived ideas about uncleanliness, wild teenagers, long lines, smoking, etc. To my surprise though, the park was clean, smoking was only allowed in designated areas, and the other park patrons were well behaved. It did get crowded around lunch time and wait-time for the roller coasters quickly went above …Continue reading >>