One of the lists they shared with me was full of good principals that I thought was worthy to share and document on MerchantStand.com. It lists the top drivers for satisfaction when selling products and services to small business owners.
Top drivers of small business satisfaction in order of importance:
Owners want a hassle free experience from suppliers. The same applies for individual consumers also. People like simple. People get simple. People use simple. So keep your message simple and on point.
Talk about the problem you are solving for your customer, not your products. When you do discuss a price, show the price up front and give a dollar amount rather than a percentage off amount. Doing this will show that you are honest and credible.
Give small business owners control in service interaction. Owners are “take control” individuals, allow them to select the method in which they interact with your organization. This means traditional channels will blur. Some customers may choose to transact business with you on the phone, some on your internet site, others in person, and some via social media.