An idea to engage loyal customers

By Bob Williams, Leave a comment | Posted June 5th, 2011 in Customer Focus, Ideas

A friend recently converted trinkets and memorabilia from his place of work into a photo album on Facebook. It was simply entitled “The Office”. He had each item placed on a white background for the photos. Then he tagged friends on Facebook who had some part in the historical story related to the item.

An alternate view: The end of blogging

By Bob Williams, Leave a comment | Posted May 20th, 2009 in Ideas, internet marketing

I read a post today by Andrew Serwer titled The end of blogging. While I agree with the premise that the manner in which we communicate is rapidly changing, I disagree that blogging is dead. I too use both Facebook and Twitter as a communication vehicle with family, friends, and those interested in my thoughts [...]

Social media awareness

By Bob Williams, One comment | Posted April 16th, 2009 in Ideas

A classic marketing framework for describing consumer behavior is awareness,  interest, desire, and action (AIDA). Tim Ash does a good job of relating the AIDA model to eCommerce and Internet Marketing. Over the past several months, I’ve been trying to promote the ‘A’ for awareness with social media with my organization, friends, and family. [...]