The role of social media

My news reader brought me an interesting post from Mike Elgan at ComputerWorld this week; Why Google+ is the place for passions. I identify with Elgan’s commentary because that’s how I use Google+ today as well. My circles include Digital Marketing, Georgia Tech, Technology, and Ubuntu. Communities and old-fashion search are other ways to filter content. So is it a place Read More …

Perceptions

What are people’s perceptions of co-workers using social media at work? I’ve always felt uncomfortable about it because it has never been part of my formal job description and I haven’t needed to use it to maintain business relationships. It’s not social media for personal use that worries me. I think about the perceptions of others if I use social media Read More …

Finding social rhythms

We have limits on the number of digital profiles we can keep active. I have six digital profiles that I use regularly for various purposes. Here’s the list in no order of significance: Blog site, RSS reader, Google+, LinkedIn, Twitter, and Facebook. My activity on each varies from week-to-week based on a variety of factors including my schedule and purpose Read More …

eMail marketing vs social channels

My daily routine of working in the marketing department includes planning and executing communications on digital platforms. What’s not to like about this work? It’s full of experimenting with message formats, exploring new channels, researching customers, and tracking results. Good stuff. But ultimately marketers are measured on the success of the communications they create. So it goes beyond experimenting having Read More …

B2B social media within the banking industry

I completed some very basic research last week with the goal to discover if and where bankers were using social media to communicate within the industry. To be clear, I was not looking for bankers talking to account holders. There are plenty of good examples of banks using Twitter, Facebook, and blogs to do brand positioning, customer service, and banking Read More …