Bob Williams

Your social media footprint is your history

We are fascinated with history. Maybe History wasn’t your favorite subject in school, but I suspect that certain aspects of history get your attention now. There’s the History Channel on cable television with popular shows like Pawn Stars, American Pickers, and American Restoration. In fact Pawn Stars scores at the top of some cable TV ratings for certain age groups. There are books, documentaries, investigative reporting, etc. that all touch-on our fascination with history.

Historical information appeals to us because it’s about about how people and objects interacted to create a moment in time. They create a story and a connection for us to relate. We say life is all …Continue reading >>

Bob Williams

Blog comments are the gold of digital content

Have you ever been so moved by the content of a blog post that you want to respond with your own thoughts about the subject? Blog authors notify us of new posts using media sites like Twitter, LinkedIn, Facebook, and Google+.  Each of those platforms has its own unique way to respond or converse with the author. So as readers, we have multiple choices if want to talk about what we’ve just read.

I usually respond within the site that I found the content or by adding information to another media site that has the audience that will find the information relevant.. It could be that I simply share the …Continue reading >>

Bob Williams

Making sense of your social media life

Should we be overwhelmed with our social media life? Quite a few people think so. A quick search on “social media overload” returns several articles and posts on how to avoid social media burnout. There are even self-help books out to help us manage information overload from social media sites..

But the question is not so much about “social media” as it is about the volume of information within it.

How did we get here? In the 90s, the internet became more accessible and brought us connectivity to a collection of places (web sites) for information share. Browsers became a tool for turning computer code into graphical interfaces that we …Continue reading >>

Bob Williams

Social Media is Affecting the News Media

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.

It’s still about getting the attention of readers, listeners, and watchers. But now, your news source wants you to consume their content through digital media and share it within your friends, family, and professional circles.

Consider that the traditional subscription model is based a one-to-one relationship. A consumer subscribes to a publication, and the agency pushes their content to the subscriber at a specified interval. …Continue reading >>

Bob Williams

Why you need to know about Google+

What is Google+? On June 28, 2011 Google announced a new social platform named Google+ (also written as Google Plus or G+).  Most people I know and reviews I’ve read compare the platform to Facebook. The influence of Facebook is apparent from the stream (status updates) to connections (friends) to photo share.  But Google+ has some unique features and a few advantages that I think you’ll want to consider.Google rolled out Google+ initially by invitation only. Once someone was a registered user they were allowed to invite a limited number of friends to also participate.  This gave Google a controlled ramp-up of users where they could measure usage and make …Continue reading >>