Social Media is Affecting the News Media

By Bob Williams, Leave a comment | Posted January 26th, 2012 in Customer Focus, Ideas

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.

It’s still about getting the attention of readers, listeners, and [...]

Why you need to know about Google+

By Bob Williams, Leave a comment | Posted November 25th, 2011 in Ideas, internet marketing

What is Google+? On June 28, 2011 Google announced a new social platform named Google+ (also written as Google Plus or G+).  Most people I know and reviews I’ve read compare the platform to Facebook. The influence of Facebook is apparent from the stream (status updates) to connections (friends) to photo share.  But Google+ has [...]

Delaying the inevitable – businesses ignoring social media

By Bob Williams, Leave a comment | Posted March 19th, 2011 in Agile Organization, Business Process Management, Customer Focus, Ideas

If your company doesn’t use social media tools to interact directly with customers now, it’s only delaying the inevitable.

Every day there are news stories, blog posts, television commercials, radio ads, and print pieces about consumers and businesses using the internet and rich media to communicate with each other. Some consumers and businesses are still [...]

What the annual Christmas card teaches us about social media

By Bob Williams, One comment | Posted December 18th, 2010 in internet marketing

It’s that time of year when many of our friends and family send their annual recap, a Christmas card, or pictures of the family. Some of them are verbose and take pages, while others may just be on the front side of a card. It’s a great tradition and gives us a chance to reconnect [...]

Social media ideas for amusement parks

By Bob Williams, 2 comments | Posted April 9th, 2010 in Customer Focus

I spent the day at Sea World in San Antonio with my family and as we went through the park I searched for signs of the digital and social media age.  I was surprised not to find any. In fact, the amusement park today is much like the amusement park I remember as a child [...]

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