Embrace Showrooming

Showrooming doesn’t sound like an eCommerce term. I’m fascinated by the concept of showrooming, because it blends traditional retail with eCommerce and mobile commerce. I’ll be honest though, I’m not a big retail shopper. I fit in that category of men that make a list before I enter the store. With a list, my shopping experience becomes like an exercise Read More …

How do you shop?

I read a nice post this morning about online shopping preferences (http://www.marketingpilgrim.com/2008/11/over-70-of-people-surveyed-dont-enjoy-shopping-online.html).   The findings of the survey don’t surprise me.  The honey moon of the online shopping era is over.  Consumers that have tried both have formed their opinions based on their experiences. Marketers now wrestle with questions around which channel they want to customer to use and which channel Read More …