Recommended readings 1

By Bob Williams, Leave a comment | Posted February 20th, 2012 in Ideas

Each week I capture, mark, and comment on blog posts and news articles around the internet. This is short list of three links that I think others will find valuable for their thought lives.

The Book Every Analytics Professional Must Read by Douglas Karr at Marketing Tech Blog.  This post hit me in two [...]

Social Media is Affecting the News Media

By Bob Williams, Leave a comment | Posted January 26th, 2012 in Customer Focus, Ideas

News agencies around the world are constantly challenged with finding and keeping consumers of their published content. Content is certainly king, but the business model has been stressed for many organizations over the past decade based on the advancement of technology and changing consumer habits.

It’s still about getting the attention of readers, listeners, and [...]

Using social media for customer service. Facebook and Google+ open the doors.

By Bob Williams, Leave a comment | Posted January 2nd, 2012 in Customer Focus

Facebook rolled-out a feature for Asia based admins of business pages to allow them to send private messages with fans writes Jon Russell of cmo.com.  The communication must be initiated by the customer. So it’s an opening for a customer service touch-point first rather than private marketing blasts.

With this move, Facebook is giving companies another [...]

The connection I found with Twitter

By Bob Williams, Leave a comment | Posted September 4th, 2011 in Career

Many people in my circles don’t get Twitter.

If you’re reading this, chances are good that you use Twitter to some degree in your life. However, most of the people in my immediate life circles don’t use Twitter. I’ve heard a variety of reasons from friends to explain their views. The reasons include an ignorance [...]

6 reasons I still love Twitter

By Bob Williams, Leave a comment | Posted August 22nd, 2010 in Ideas

I still love Twitter and here are six reasons why:

It gives me the ability to connect with brands and people on my terms. I choose who and when I want to listen and engage with others. Twitter content providers, including myself, can “push” content all they want to. The readers choose if they want [...]