Bob Williams

Marketing URLs without www in print

May 29th, 2010 | Leave a comment | Tags: , ,

I previously wrote about how  Internet addresses can help to promote our brands.  My main points in that post were that we are becoming more accustom to typing Internet addresses without www and that this behavior helps marketers to focus more on their brand. On printed materials this becomes more relevant today. As a basis for my points look at the construction of these two equivalent URLs:

www.mysite.com

mysite.com

Many marketers have already started to use the shorter format for publications and direct Internet addresses such as mysite.com/page.  If its not already your standard for URL publication it should be. Here’s why:

It’s shorter. Shorter to read. Shorter …Continue reading >>

Bob Williams

Combining digital and print media. Go Braves!

August 18th, 2009 | Leave a comment | Tags: , , , ,

Baseball is one my favorite things in life. I played the game as a kid and now have the joy of watching my son grow-up playing the game as well. We also go watch baseball games several times each year including youth, collegiate, and professional levels.

Each time we go to the Atlanta Braves games at Turner Field I’m always impressed with the customer focus and game day experience. I’ve previously written about the customer focus of the employees at Turner Field. On my last trip, I took notice of how they combine the use of digital and print media to both drive sales as well as educate their …Continue reading >>