IBM reverses course on work-from-home

We can improve business results with this change! IBM recently announced the end of work-from-home for the Marketing department as it moves towards regional offices for co-locating the Big Blue workforce. They aren’t the first to do this. Yahoo reversed course in 2013 by banning work-from-home and Best Buy followed their lead. Could this be another business cycle forming? Companies Read More …

Working from home is intertwined with employee retention and relationships

Should working from home be listed as a company benefit? Yahoo! CEO Marissa Mayer created an industry stir recently when she announced a ban on working from home. That’s the type of announcement that will send media and bloggers straight to their keyboards as they position what it means and what motivated the action. A spokesperson for Yahoo! gave this Read More …

How marketing technology, agile marketing, and Marissa Mayer are influencing the future org chart

An engineer turned CEO is a story that attracts attention. The recent news that former Google engineer Marissa Mayer is filling the role of CEO at Yahoo! is a great example that traditional career paths in a functional silo are becoming a thing of the past. It should come as no surprise that company leaders today need to be well Read More …